Snapchat’s AI chatbot is now free for all global users, says the AI will later ‘Snap’ you back

Snapchat’s AI chatbot is now opening up to a global audience, the company announced today at its Snap Partner Summit. Initially launched in February, the feature originally allowed Snapchat’s paid subscribers to chat with an AI chatbot powered by OpenAI’s GPT technology directly in its app. Now it will be available for free. To date, users have sent nearly 2 million messages per day using the chatbot, Snap noted. With today’s global expansion, the feature is also being upgraded with new functionality, including the ability to add My AI to group chats, get recommendations for places on Snap Map and Lenses, and share Snaps with My AI and receive chat replies.

Later, My AI will be able to respond with unique “generative” Snaps back, instead of just chat replies, the company also said, to keep the visual conversation going.

The idea to integrate AI into the Snapchat app was originally intended to give users another way to engage in the app while taking advantage of the growing consumer demand for ChatGPT-like experiences. The company suggested the feature could be used to do things like suggest birthday gift ideas for a BFF, plan a hiking trip, suggest dinner recipes or write a poem for a friend, among other things.