From Colombian Fields to Global Shelves: The Success Story of Juan Esteban Estrada

Juan Esteban Estrada‘s journey to success has been anything but easy. His path has been laden with obstacles, lessons, and a fervor for Colombian agriculture that has propelled him to establish several fresh fruit export businesses.

Hailing from a farming lineage in Medellin, Colombia, Estrada‘s affinity for the rural life and its laborers has always been profound. His fascination for international trade is rooted in his business acumen and his aspiration to export his family’s agricultural produce, along with those of other Colombian farmers, to overseas markets.

Estrada, the originator of Amén and numerous other fruit export enterprises, is distinguished for his commitment to fair trade and his relentless pursuit to grant Colombian farmers access to international markets, an opportunity they sorely require to elevate their living standards.

«My roots lie in farming, in the fields. I’ve experienced the needs of this sector firsthand. This motivated us to launch several companies, through which we transport our fruits to global markets, thereby providing greater stability for our farmers,» explained Estrada.

Currently, his firms export an array of fruits such as bananas, plantains, Hass avocados, Tahiti lemons, and Honey Gold pineapples. Yet, they consistently explore other products in demand in the international marketplace.

The business mogul has also made his mark in the export realm by penetrating the Asian and Arab Emirates markets with Colombian agricultural goods.

Moreover, he has played a crucial role in integrating small to medium-scale producers into the international trade sphere.

Estrada has exemplified that persistence can conquer the most formidable challenges. Amidst the economic downturn induced by the pandemic, his enterprise grappled with massive setbacks. However, through dedication and sacrifice, they managed to remain operational and have since acquired an even larger customer base.

The societal impact of Estrada‘s endeavors is one of the facets he finds most rewarding. «We’ve worked with banana farmers who previously had no buyers and now export to the US.

We have lemons that once sold for meager prices in Colombia and now they’re exported to Spain among other places,» he asserted.

Looking ahead, Estrada aspires to solidify his markets, diversify the products they offer globally, and continue incorporating small and medium-scale farmers into the export industry. He also seeks to explore more markets with his fruits, extending beyond Asia and Europe to North America and the Middle East.

This Colombian entrepreneur, armed with his foresight and dedication to agriculture, demonstrates that it’s feasible to transport the products of Colombian farms to global stores while uplifting the nation’s farmers.