Here’s How Tech Is Shaping Super Bowl LVII

When the Kansas City Chiefs and the Philadelphia Eagles face off at Super Bowl LVII in Phoenix, there will be a contest happening behind the scenes: Tech companies have a long history of using major sporting events as a grand stage to show off their latest gadgets and gizmos. Sunday’s game is no exception.

Over 100 million viewers are expected to tune into the big game this year. Advanced cameras will capture the action in 4K and 8K while buzzing drones overhead will snap sideline shots and monitor the crowd for signs of trouble. On the field, players will put trendy, controversial brain safety devices to the test with the highest of stakes. Off the field, Roblox users will take part in the first ever Super Bowl show in “the metaverse.” For the first time ever, rowdy tailgaters may even get the chance to have a driverless vehicle carpool thei drunken asses around town.

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Here’s some of the ways’s tech may shape this year’s Super Bowl.

Super Bowl LVII Inches Towards a True 4K Future
Photo: Sam Greenwood (Getty Images)
Photo: Sam Greenwood (Getty Images)
Super Bowl LIV, played back in 2020, was the first time the big game was streamed to the world in 4K and HDR. However, in the stadium, all the action was actually captured using 1080P HDR cameras and a hi-def pipeline, before being upscaled to a 4K stream accessible to viewers around the world.

For Super Bowl LVII, this year, Fox is using 94 cameras inside State Farm Stadium to capture all of the action on the field, on the sidelines, and occasionally amongst the fans in attendance, given many of them will be A-list celebrities. That lineup includes 32 cameras capable of HDR recording at high-frame rates, with 12 of those capturing the action at 4K and even 8K resolutions, giving the production crew more flexibility to zoom in on the action. So while the big game might be the hottest ticket in town, the fans watching at home will actually have the best seats when it comes to enjoying the game from countless angles and with detailed instant replays.